I kølvandet på især Ubisofts udtalelser i fredags, bør du ikke snyde dig selv for et ganske glimrende interview med Valve Softwares Gabe Newell på The Cambridge Student Newspaper. Newell taler med deres Steam-platform i tankerne og siger det i virkeligheden er ganske let. Spilproducenterne bør fokusere på service i langt højere grad og sikre sig at deres produkt er et bedre alternativ en “piratvaren”. Ganske simpelt, men der er tilsyneladende mange i branchen som ikke helt har fanget den endnu.
In general, we think there is a fundamental misconception about piracy. Piracy is almost always a service problem and not a pricing problem. For example, if a pirate offers a product anywhere in the world, 24 x 7, purchasable from the convenience of your personal computer, and the legal provider says the product is region-locked, will come to your country 3 months after the US release, and can only be purchased at a brick and mortar store, then the pirate’s service is more valuable. Most DRM solutions diminish the value of the product by either directly restricting a customers use or by creating uncertainty.
Our goal is to create greater service value than pirates, and this has been successful enough for us that piracy is basically a non-issue for our company. For example, prior to entering the Russian market, we were told that Russia was a waste of time because everyone would pirate our products. Russia is now about to become our largest market in Europe.


























En af grundende til jeg elsker Valve
Fandme i orden det der, det kunne de andre lærer meget af.
Yea, fedt at se at ikke alle tuder over piratkopiering. Det hjælper at skabe et fedt produkt.
Hvor er det dog rart at nogen har set lyset (i modsætning til Ubicrap)