Mandebladet Playboy er i dag langt fra fordums storhed. Måske derfor at den karismatiske ejer – Hugh Hefner – nu vil satse på andre medier. Ubi Soft har netop underskrevet en aftale med ARUSH entertainment, der vil bringe Playboy-koncernens første computerspil – Playboy: The Mansion – til Europa. Du går i dette spil tilbage i tiden og spiller Hefner selv, da han i slutningen af 50’erne etablerede Playboy. Noget kunne tyde på, at dette også omfatter mandens mange berygtede erobringer i sengekanten.

Ubisoft Signs Agreement With ARUSH Entertainment to Distribute Playboy: The MansionTM in Europe



Marks Playboy’s first foray into video gaming


November 4, 2003 – Ubisoft, one of the world’s largest video game publishers, today announced the signing of an exclusive European publishing and distribution contract with North American video game publisher ARUSH Entertainment. The agreement covers the groundbreaking Playboy-branded video game Playboy: The MansionTM, which will be playable on PC and two major console systems. The game is slated for a Autumn 2004 European release.


Ubisoft makes male dreams come true: Playboy: The MansionTM is a unique gaming experience that seamlessly combines an intriguing social interaction simulation with empire-building challenges. In the game the player assumes the persona of world-famous Hugh Hefner, building Playboy Magazine and the Playboy Mansion into dynamic cultural icons. An estimated 5 million adults buy the 18 international editions of the magazine, bringing Playboy’s global readership to almost 15 million.


“This is a magical icon franchise that tends to put a smile on the face of most of our video game target audience,” says Alain Corre, Ubisoft’s Managing Director for Europe, Asia Pacific and South America. “It’s a great opportunity for us to publish such a charismatic legend to computer and video games in Europe, with a type of gameplay that should please our consumers. This deal with ARUSH Entertainment not only gives us the ability to satisfy the enthusiasm of all Playboy fans, but also business lovers!”



“The Playboy brand has a strong international presence and is thriving in Europe,” says Sarah Haney, Director, Entertainment Licensing, PEI “Playboy: The Mansion’sTM distribution in Europe by Ubisoft is another display of the commercial and cultural success of the brand



“Ubisoft is one of the most respected companies in the video game industry,” says Jim Perkins, president and CEO of ARUSH Entertainment. “They are the perfect European partner for the distribution of Playboy: The MansionTM, which is already shaping up to be an incredibly fun and engaging game.”

© 2003 Ubisoft Entertainment. All Rights Reserved. Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries.


About Ubisoft


Ubisoft is an international producer, publisher and distributor of interactive entertainment products. A leading company in the multimedia industry, Ubisoft’s strong and diversified lineup has grown considerably, as has Ubisoft itself. As well as steadfastly continuing to partner with several high-profile companies, Ubisoft has also confirmed its presence on the global market by developing its own exceptional properties. Founded in 1986 in France, Ubisoft is now present on every continent, both through offices in 21 different countries including the United States, Morocco, Germany and China and through sales of products in over 50 countries. The group is dedicated to delivering high-quality, cutting-edge video game titles to consumers around the world. Ubisoft generated a turnover of 453 million euros for the 2002/2003 fiscal year, up 23% over the previous fiscal year. To learn more, visit www.ubi.com


About ARUSH Entertainment


Based in Scottsdale, Ariz., ARUSH Entertainment is a worldwide publisher of interactive entertainment software for personal computers and advanced entertainment consoles. As a division of World Entertainment Broadcasting Corporation (WEB Corp.), ARUSH publishes PC and console video games for sale in retail outlets and on the Internet. ARUSH has published Duke Nukem: Manhattan ProjectTM, Hunting Unlimited®, and DevastationTM, and will publish Playboy: The MansionTM and Fear Factor: UnleashedTM in 2004. For more information, please visit www.ArushGames.com.


About Groove Games


Headquartered in Toronto, Canada, Groove Games (www.groovegames.com) is a worldwide video game publisher and licensor of content. Groove’s mission is to develop and partner with worldwide-recognized brands in order to publish and license great games for avid gamers everywhere.


About Playboy Enterprises, Inc.


Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates Playboy and Spice television networks and distributes programming via home video and DVD globally; licenses the Playboy and Spice trademarks internationally for a range of consumer products and services; and operates Playboy.com, a leading men’s lifestyle and entertainment website.

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