Branding af produkter er efterhånden ingen nyhed i computerspil. Dog er fredagens udvidelsespakke Electronic Arts (EA) til The Sims 2 lidt udover det sædvanlige. Med “The Sims 2 H&M Fashion Ekstra Pakken” (hedder den på dansk), vil du kunne iklæde dine Sims’ere med tøj fra Hennes & Mauritz’ (H&M) nuværende katalog, designe din egen tøjbutik (naturligvis med H&M kluns), og sidst men ikke mindst, fremvise dine kreationer eller påklædningsvalg på catwalk’en. EA & H&M har så i dag annonceret The Sims 2 H&M Fashion Runway Showcase konkurrencen, hvor du vil kunne få udstillet dine kreationer, inden for tre forskellige temaer, på Nettet og derved for et mere bredt publikum.


“We are very excited that H&M is the first brand to enter this way into The Sims world. For us the stuff pack is a fun opportunity to meet our customers and to show parts of our summer collection”, says H&M Head of Marketing Jörgen Andersson. “The Sims players are known for their creativity, self-expression and cleverness – we are excited to see the participants’ designs for the virtual fashion runway.”

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“Marrying a fashion-forward company with a game and community recognized around the world for their user-generated content will allow people to reflect their personalities and express their creativity. We couldn’t imagine a more perfect match. Fashion inspires creativity in the same way videogames do,” said Vice President of Global Brand Development, Steve Seabolt. “This brings new and exciting game content from two trusted brands that share the same global footprint and customer profile. From recreations of dresses on the red carpet to fashions seen on the streets of Paris, we can’t wait to see what The Sims community will come up with next!”

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