Ubi Soft & Sony Ericsson er nået til enighed omkring en “product-placement-aftale” i forbindelse med det forestående Splinter Cell: Pandora Tomorrow. Spillets helt – Sam Fisher – har nu en forkærlighed for Sony Ericsson P900 telefonen samt Sonys T637 digitalkamera. Product-placement er naturligvis det før og også i spil, men det er vist første gang at vi modtager en pressemeddelelse, som direkte gør opmærksom på det – og ligefrem synes at fejre det. Vi har her inkluderet en udtalelse fra Ubi Soft marketings-ansvarlige:
“The Tom Clancy Splinter Cell franchise has a stong history of product promotions that have really paid off – with the original game selling more than 5.2 million copies to date,” said Jill Steinberg, Ubisoft’s Director of Media and Promotions. “More and more brands are beginning to realize that TV viewership is down and that reaching the male 18-34 demographic from all fronts can be achieved by teaming up with a video game publisher. We are pleased to have Sony Ericsson join our group of A-list partners for this unique opportunity.”

























