Efter gårsdagens pressekonference ved Tokyo Game Show, var især investorerne ude med riven efter Nintendos strategier. Firmaets aktiekurs fik en på hatten og siden har den japanske producent måtte lægge ryg til enddog meget direkte kritik. Nikkei har lavet et interview (via Andriasang) med Nintendo-chef Satoru Iwata og der er bestemt ingen rysten på hænderne fra hans side. Iwata afviser, lettere irriteret, endnu en gang, at Nintendo skulle være interesseret i at lade deres spil udkomme på andet end deres eget hardware (og smartphones). Han tilføjer at hvis det skulle ske, vil “Nintendo ikke være Nintendo længere”.
Nikkei noted that with the spread of SNS and smartphone games, there’s some doubts about the conventional console games business model. Iwata replied that he doesn’t believe the business model used until now will suddenly go away. In fact, with the 3DS this holiday season, they intend to show that package game software business is still healthy. He added, however, that he’s not saying that looking long range the package game software business will retain its current share endlessly. However, Nintendo intends to carry out its way of thought with confidence. The only way to combat those who say that Nintendo is behind the times is to show impressive numbers.
This question lead into the expected question about Nintendo releasing games for smartphones (poor Iwata…). “This is absolutely not under consideration,” replied Iwata. “If we did this, Nintendo would cease to be Nintendo. Having a hardware development team in-house is a major strength. It’s the duty of management to make use of those strengths. It’s probably the correct decision in the sense that the moment we started to release games on smartphones we’d make profits. However, I believe my responsibility is not to short term profits, but to Nintendo’s mid and long term competitive strength.”

























