Den noget usikre starte for Flagship Studios’ Hellgate: London lader ikke til at have skræmt de mmo-elskende koreanske gamere. Heller ikke den traditionelle forretningsmodel med et månedligt abonnement synes at have haft en negativ effekt, da Flagship nu har registreret ikke mindre end én mio. registrerede Hellgate: London konti bare to uger efter den koreanske lancering af spillet. Nedenstående pressemeddelelse kan prale med, at der er tale om den mest succesfulde koreanske mmo-lancering i tre år. Det er dog heller ikke så underligt, da abonnementsmodellen sjovt nok ikke har været forsøgt i – netop tre år i Korea.


San Francisco, CA (April 11th, 2008) – Flagship Studios today announced that its action role-playing game Hellgate: London has become the most successful online video game launch in Korea of the past three years with over 1 million accounts registered within the first two weeks of its open beta test. Hellgate: London is the first online game in over three years to use a monthly subscription business model.



After launching the open beta on January 15th, Hellgate: London quickly rose to the ninth most played online game, fifth most popular RPG and most popular online beta game in PC Cafes*, with over 1 million accounts. Hellgate: London was released commercially on February 22nd, and achieved record sales in its first week of presales.



“To become the most successful launch in Korea for over three years is an incredible achievement,” said Bill Roper, CEO of Flagship Studios. “This milestone wouldn’t have been possible for us to achieve without the incredible support of our publishing partner, Hanbitsoft, and our dedicated community in Korea. We look forward to expanding the Hellgate universe and building upon this success in the future.”

3 KOMMENTARER

  1. Hmm det viser vel bare at de omfavner alt hvad der står Blizzard (eller ex Blizzard) på uden at vurderer om det er noget værd……

  2. #1 Ellers visser det hvor stor betydning hvor færdigt spillet er før det bliver udgivet, Der er ingen tvivl om spillet er blevet forbedret utrolig meget i forhold til da det blev sat til salg på det europæriske / amrikanske marked

    for jeg tror ikke at specielt koreanere elsker blizzard/ex-blizzard meget mere end europære og amrikanere gør