Vi har ved flere lejligheder omtalt, at Nintendos aktiekurs ikke har haft det alt for godt her de seneste 12 måneder. Det kan lyde voldsomt, men springer du i dag forbi Gamesindustry.biz bidrager Rob Fahey med en mere indgående analyse af Nintendos “aktieudsving”, som formår at sætte tingene lidt mere i perspektiv. Nintendo er ikke i økonomiske kvaler, men deres problemer er snarere skabt fordi analytikere ikke helt kan se en klar fremsynet strategi for den japanske producent, som bare for et par år siden kun var mindre værd end giganten Toyota.

The markets, let’s not forget, still value Nintendo at over 1.5 trillion Yen – a far cry from their extraordinary valuation in 2007, but still the world’s most valuable games company. That valuation racks up to some £12.4 billion plus spare change at the present exchange rate, which makes Nintendo almost 50% more valuable than Activision Blizzard.

What we need to look at instead, then, is share performance over the past year – an indication of how the markets think Nintendo is doing right now, free of the rapid, aggressive value correction which came about after the Lehman Shock woke everyone up to the overvaluation not just of Nintendo, but of countless other stocks as well. Here we go: