Vi skrev allerede den 9. februar, at Electronic Arts (EA) formodentlig klappede i deres hænder, da FOX News var ude med en noget tynd bredside imod det dengang endnu ikke udgivede Bulletstorm. Vi havde bestemt fat i den lange ende, da EA’s Frank Gibeau i dag overfor IndustryGamers direkte indrømmer at de elsker FOX News og den ekstra omtale som mediet giver deres spil. Epic Games har tidligere også indrømmet, at de øgede kontrovers omkring spillets indhold helt tydeligt at hjulpet salget i en positiv retning. Du kan naturligvis læse anmeldelserne (PC / PS3) af Bulletstorm lige her på Daily Rush.
The first words out of Gibeau’s mouth after we brought up Fox were, “We love Fox News. They’re bold… I’m serious.” Gibeau then proceeded to explain how EA doesn’t mind creating a bit of controversy around a title, especially if that new title is an IP no one’s heard of yet.
“Look, when you’re building new IPs and you’re building games and you’re looking at an entertainment audience, they see a lot of messages. Controversy isn’t a bad thing. I personally believe you should court controversy,” he said. “You should do it in a way that matches the creative integrity of the game. You shouldn’t do it in a gratuitous way, but if it matches the creativity of the game… I loved it when Fox News did the lesbian aliens on Mass Effect. I love when they covered the Taliban; I loved it when they covered the Bulletstorm stuff. In each one of those cases, it was true to the game and we were trying to do something creatively. The fact that their point of view is different than ours and represented an audience out there is fine by me. I felt we could stand up and defend what we did and be aggressive about it and be proud of it.”


























EA, Taliban-affæren var dælme ikke ikke kredit til jer – det var bare kujonagtigt.
Ligeså jeres “It’s revolting, it’s violent, it’s everything you love in a game” fra Dead Space 2. Sig mig, er vi alle sammen 13 år gamle i jeres øjne?
Jeg kan bl.a. godt lide historie, gode karakterer og innovation i mine spil. Hvad skal jeg bruge Dead Space 2 til i denne sammenhæng? Det tager jeg hellere fra bl.a. Mass Effect 2.
Det er ikke engang kontroversiel PR – det er bare at udstille en barnlig forudindtaget holdning til computerspil fra folk, der intet aner om branchen og udnytte det.