Få firmaer har haft så stor succes med free-to-play som Electronic Arts. De var nogle af de første til at springe med på bølgen i stor stil, og nu tager de endnu et stort spring fremad. Vi har netop modtaget en pressemeddelelse, for EA fortæller, at de i 2013 lancerer Command & Conquer. Ikke som ét spil, men som en platform. Hvor alle de kommende spil bliver free-to-play. Det første spil bliver utrolig nok Command & Conquer: Generals 2! Det bliver nemlig assimileret ind og bliver free-to-play. Den havde vi altså ikke set komme. Det er et modigt skridt at tage for Electronic Arts, da Generals 2 så absolut er et af de mest ventede spil på strategi-scenen!

COLOGNE, Germany–(BUSINESS WIRE)–Today at gamescom, the world’s largest trade fair and event for interactive games and entertainment, Electronic Arts Inc. (NASDAQ: EA) took a bold step to spearhead the industry’s digital revolution and announced Command & Conquer™. The previously announced Command & Conquer Generals 2 has been transformed to be a part of this new digital experience, giving gamers complete access to the cutting-edge visuals, sound and destruction of a full, AAA strategy game – for free. The new online platform and service will launch in 2013, with the Generals universe representing the first of many free offerings within the storied franchise EA is planning to launch with Command & Conquer.

With a familiar blend of cerebral, strategic gameplay and fun, fast-paced action, Command & Conquer will deliver an authentic and modern RTS experience that will instantly exhilarate longtime fans and captivate new players. Gamers can sign up for a chance to be among the first to try the closed beta of Command & Conquer at www.CommandandConquer.com/free.

“We are thrilled about this opportunity to transform Command & Conquer into a premier online experience,” said Jon Van Caneghem, VP/GM at EA. “For nearly two decades, this franchise has existed as something you buy; now we are creating a destination where our fans will be able to access the entire Command & Conquer universe, starting with Generals and continuing with Red Alert, Tiberium and beyond. With Frostbite 2, we are able to keep an emphasis on the AAA quality our consumers expect while staying true to the RTS gameplay they know and love – all available online for free.”