Den britiske spilbranche er efterhånden kun en skygge af sig selv. Flere af tidligere tiders store spiller, er eterhånden enten lukket eller reduceret til datterselskaber af amerikanske og japanske producenter og distributører. Derfor virkede det ikke helt usandsynligt, da IGN i går kunne fortælle, at Codemasters ville afvikle deres marketingsfolk i USA. Codemasters afviser dog nyheden og fortæller overfor bl.a. Gamesindustry.biz, at 2009 har været et år hvor langt de fleste skar ind til benet for imødegå krisen. De siger dog også ganske klart, at der ikke vil blive pillet yderligere ved deres amerikanske afdeling.
“As many organisations have in the past year, Codemasters has reassessed the scale of its North American office and is returning to a core Sales and Publishing operation that will receive significant support from our distribution partners,” said a spokesperson.
“In light of this restructure, six staff have been let go from the US commercial team, three from marketing; we recognise and thank them for their efforts during the past year. Codemasters’ office in Burbank CA remains operational under the management of Bill West and we look forward to a focussed relationship with our distribution and marketing partners going forward.”

























