Flere analytikere og selvbestaltede branche-orakler havde på forhånd nedjusteret forventningerne til Apples introduktion og præsentation af iPhone 7. De fleste blev dog overraskede over, at der rent faktisk var mere nyt end ventet.

Ny hardware, afpudset design, stereolyd og vandtæt

iPhone 7 har fået et mere strømlinet design. Rygterne og lækagerne viste at være ganske tæt på. iPhone 7 ankommer i to nye farver (matte black & jet black),  en 4-core A10 Fusion CPU (hvor de to cores er lav-energi), en 40 % hurtigere GPU (i forhold til iPhone 6s) og et nyt 12 megapixel kamera. iPhone 7 Plus får to kameraer (begge 12 megapixel), hvor det en er et 56mm “zoom” kamera, som gør det muligt at zoome (indtil 2x) uden brug af software.

Der er også en ny home-button, og så har Apple som ventet, helt droppet et 3.5mm headphone jack. Det har givet mere plads og derfor er iPhone 7 den første Apple-smartphone med stereolyd. Apple hardware-chef, Phil Schiller fortalte at det handlede om at være modig. Apple var på forhånd blevet kritiseret (bl.a. af The Verge redaktør Nilay Patel) for at undlade det meget udbredte hovedtelefonstik.

Allerede i Danmark fra den 16. septemer

Der havde på forhånd været rapporter om at Appel havde svært ved at få produceret nok af de nye telefoner og derfor kom meddelelsen om at de ville være tilgængelige allerede den 16. september (forudbestillinger på fredag den 9. september), som lidt af en overraskelse.

Ingen RAM-specifikationer men den dobbelte lagerplads

Apple nævnte ikke hvor meget ram de to nye iPhones bliver leveret med, men vi går ud fra at der er tale om 2 GB for begge. Indtil f.eks. iFixit fået åbnet iPhone 7, kan vi ikke bekræfte om iPhone 7 Plus har 3 GB RAM. Apple har også (endelig) opgraderet lagerpladsen, så iPhone 7 starter ved 32 GB og kan leveres med op til 256 GB.

Du kan læse den fulde pressemeddelelse og også se et billede af de netop annoncerede wireless EarPods.

SAN FRANCISCO — September 7, 2016 — Apple® today introduced iPhone® 7 and iPhone 7 Plus, the best, most advanced iPhone ever, packed with unique innovations that improve all the ways iPhone is used every day. The new iPhone features new advanced camera systems that take pictures like never before, more power and performance with the best battery life ever in an iPhone, immersive stereo speakers, wide color system from camera to display, two new beautiful finishes, and is the first water and dust resistant iPhone. iPhone 7 and iPhone 7 Plus will be available in more than 25 countries beginning Friday, September 16.

“iPhone 7 and iPhone 7 Plus dramatically improve every aspect of the iPhone experience, reaching a new level of innovation and precision to make this the best iPhone we have ever made,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The completely redesigned cameras shoot incredible photos and videos day or night, the A10 Fusion chip is the most powerful chip on any smartphone while delivering the best battery life ever in an iPhone, and an entirely new stereo speaker system provides twice the sound, all within the first water and dust resistant iPhone.”

New Advanced Camera Systems
iPhone 7 and iPhone 7 Plus take the world’s most popular camera and make it even better with entirely new camera systems. The 12-megapixel camera includes optical image stabilization on both iPhone 7 and iPhone 7 Plus, and a larger ƒ/1.8 aperture and 6-element lens enable brighter, more detailed photos and videos, and a wide color capture allows for more vibrant colors with more detail. iPhone 7 Plus features the same 12-megapixel wide angle camera as iPhone 7 and adds a 12-megapixel telephoto camera that together offer optical zoom at two times and up to 10 times digital zoom for photos.

Coming later this year, the dual 12-megapixel cameras also enable a new depth-of-field effect, using both cameras on iPhone 7 Plus to capture images, while sophisticated technology including Machine Learning separates the background from the foreground to achieve amazing portraits once possible only with DSLR cameras.

Additional Camera Advancements Include:

  • New Apple-designed Image Signal Processor, which processes over 100 billion operations on a single photo in as little as 25 milliseconds, resulting in incredible photos and videos;
  • New 7-megapixel FaceTime® HD camera with wide color capture, advanced pixel technology and auto image stabilization for even better selfies; and
  • New Quad-LED True Tone® flash that is 50 percent brighter than iPhone 6s including an innovative sensor that detects the flickering in lights and compensates for it in videos and photos.

More Performance & Battery Life
The new custom-designed Apple A10 Fusion chip features a new architecture that powers these innovations, making it the most powerful chip ever in a smartphone, while also getting more time between charges with the longest battery life ever in an iPhone. The A10 Fusion’s CPU now has four cores, seamlessly integrating two high-performance cores that run up to two times faster than iPhone 6, and two high-efficiency cores that are capable of running at just one-fifth the power of the high-performance cores. Graphics performance is also more powerful, running up to three times faster than iPhone 6 at as little as half the power, enabling a new level of gaming and professional apps.

Both phones include support for up to 25 LTE bands, for the best worldwide roaming in the industry, and LTE Advanced for three times faster data rates than iPhone 6 at up to 450 Mbps.1 For customers in Japan, iPhone will now support the leading FeliCa contactless technology, bringing the ability to use credit and prepaid cards, including on iD and QuicPay domestic networks, and Suica, Japan’s dominant transit card issued by JR East, the world’s largest transit operator.

An Amazing Audio Experience
New stereo speakers offer amazing and immersive sound that is two times louder than iPhone 6s, offering increased dynamic range of sound and a higher quality speakerphone. The new iPhone comes with EarPods® with Lightning® connector to deliver incredible sound, as well as a 3.5 mm headphone jack adapter that allows customers to use old headphones and accessories.


New AirPods™, Apple’s innovative new wireless headphones, weave simplicity and technology together to reinvent the wireless experience making headphones easy to use. Featuring the new Apple W1 chip, AirPods have extremely efficient wireless communication for a better connection, improved sound and industry-leading battery life. AirPods harness the power of Siri®, allowing you to access your favorite personal assistant with just a double tap.

Design That Makes a Splash
The iPhone 7 and iPhone 7 Plus come in a gorgeous design in silver, gold and rose gold finishes and introduce two all-new black finishes, a beautiful black finish that has an anodized matte appearance, and an innovative jet black finish that has a deep, high-gloss look. The new jet black finish is accomplished through an innovative nine-step process of anodization and polish for a uniform, glossy finish. An entirely reengineered enclosure results in a water resistant iPhone offering protection like never before against spills, splashes and dust.2

The new iPhone features the brightest, most colorful Retina® HD display ever in an iPhone, now with a wide color gamut for cinema-standard colors, greater color saturation and the best color management in the smartphone industry. An all-new, advanced, solid-state Home button on iPhone 7 is designed to be durable and responsive, and working in tandem with the new Taptic Engine®, provides more precise and customizable tactile feedback.

Featuring iOS 10, the Biggest iOS Release Ever
iPhone 7 and iPhone 7 Plus come with iOS 10, the biggest release ever of the world’s most advanced mobile operating system. iOS 10 introduces a huge update to Messages that delivers more expressive and animated ways to message friends and family, the ability for Siri to do more by working with apps, new ways to interact with apps and even more places to use 3D Touch™, beautifully redesigned Maps, Photos, Apple Music® and News apps, and the Home app, delivering a simple and secure way to manage home automation products in one place. iOS 10 also opens up incredible opportunities for developers with Siri, Maps, Phone and Messages APIs, allowing customers to do more than ever with the apps they love to use.

Pricing & Availability

  • iPhone 7 and iPhone 7 Plus will be available in silver, gold, rose gold and the new black finish in 32GB, 128GB and 256GB models starting at $649 (US), and the new jet black finish will be offered exclusively on the 128GB and 256GB models from Apple.com, Apple Stores, Apple Authorized Resellers and select carriers.
  • Through Apple’s iPhone Upgrade Program, customers in the US, and for the first time in the UK and China, can get an unlocked iPhone 7 or iPhone 7 Plus, with the protection of AppleCare®+, choose their carrier and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available at Apple.com and Apple Stores in the US with monthly payments starting at $32.3
  • Customers will be able to order iPhone 7 and iPhone 7 Plus beginning Friday, September 9, with availability beginning Friday, September 16, in Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, US Virgin Islands and the US.
  • iPhone 7 and iPhone 7 Plus will be available in Andorra, Bahrain, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Greece, Greenland, Guernsey, Hungary, Iceland, Isle of Man, Jersey, Kosovo, Kuwait, Latvia, Liechtenstein, Lithuania, Maldives, Malta, Monaco, Poland, Qatar, Romania, Russia, Saudi Arabia, Slovakia and Slovenia beginning Friday, September 23. iPhone 7 and iPhone 7 Plus will also be available to customers in India beginning Friday, October 7.
  • The new Apple-designed wireless AirPods including charging case will be available for $159 (US) from Apple.com and Apple Stores beginning in late October. All iPhone 7 and iPhone 7 Plus models will include EarPods with Lightning Connector and a Lightning to 3.5 mm Headphone Jack Adapter, also sold separately at Apple.com and Apple Stores, for $29 (US) and $9 (US), respectively.
  • Apple-designed accessories including leather and silicone cases in a range of colors will be available starting at $35 (US) and iPhone 7 Smart Battery Case will be offered in black and white for $99 (US) from Apple.com and Apple Stores. Lightning Docks in several color-matching metallic finishes will also be available for $49 (US).
  • Every customer who buys iPhone 7 or iPhone 7 Plus from Apple will be offered free Personal Setup, in-store or online4, to help them customize their iPhone by setting up email, showing them new apps from the App Store® and more.
  • Anyone who wants to learn more about iPhone 7, iPhone 7 Plus or iOS 10 can register for the free workshops offered at every Apple Store®.


  1. Hahaha … de earpods der. Jeg ville smide mine væk på den første cykeltur… mon ikke der kommer en version med en snor eller noget? Tænk hvis den faldt ud af øret imens du bevæger dig rundt. Så er den sgu da gone!

  2. I overskriften står der 16 september, men lidt længere nede i artiklen, er der en under overskrift hvori der står 16 november.

  3. november er en fejl.
    Den er godt nok øv den iphone, har gået og ventet lidt på den for at se om jeg skulle ha en s7 igen eller ip7. S7’s Skærmstørrelse skærm type og den fysiske størrelse mellem ip pro og den normale iphone er stadig tiltalende. jeg tror S7 blivoer kåret som bedste smartphone iår de fleste steder. ser ud til at oled til iphone tidligst er ude i 2017. øv.
    Er ligeglad med mærke og syntes der er mange plusser oog minusser ved begge. men mange specs er ved samsung ofte bare bedre. Men udførelsen er altid kun 95% så smooth som iphone mhs til apps tilgængelighed, ledt brug i hverdagen osv.

  4. Hvorfor siger de ved hvert event: This is the most powerful iPhone yet. Det er vel givet at de ikke laver en der er svagere.

    Min iPhone 5 er ved at gå i stykker men hvis jeg skal have en ny bliver det nok en iPhone se.

  5. Tror det Apple datacenter der bliver bygget i Viborg lige gjorde vi kom på listen med de lande der modtager iPhone 7 først

  6. #10 Tror altså ikke de sidder og vælge landene ud i rællefølge efter et sådan kriterie… Iøvrigt hvor mange data centre tænker du de har srpædt som brødkrummer ud over resten af verden?

  7. Jeg har ALDRIG ladet min mobil og hørt musik samtidig. Jeg har i dag et Bose Trådløst headset som bruges dagligt og jeg går ud fra udviklingen går den vej og forbrugerne mere og mere vil købe trådløst. Jeg ser vitterligt ikke det store problem. Tilmed har Apple for en gangs skyld vedlagt en converter i kassen, som de ellers plejer at tjene boksen på.