Noget overraskende kan Activison i dag fortælle, at de har købt de Liverpool-baserede udviklere Bizarre Creations, som mest er kendt for deres Project Gotham Racing-spil (PGR) til Xbox og Xbox 360. Bizarre er på ingen måde økonomisk klemt og det er måske derfor at dagens nyhed ikke helt var ventet. Activision oplyser tillige, at Bizarre vil starte udviklingen af et racing-game mere samt et “karakter-baseret” spil. Project Gotham Racing 4 bliver klar til Xbox 360 i næste måned og fans af serien skal ikke frygte noget. Bizarre vil stadig yde support til spillet. Her følger et uddrag af Activsions egne ord.
SANTA MONICA, Calif., Sep 26, 2007 – Activision, Inc. (Nasdaq:ATVI) today announced that it has acquired U.K.-based video game developer Bizarre Creations, one of the world’s premier video game developers and a leader in the racing category, a $1.4 billion market that is the fourth most popular video game genre and represents more than 10% of the total video game market worldwide.
This acquisition represents the latest step in Activision’s ongoing strategy to enter new genres. Last year, Activision entered the music rhythm genre through its acquisition of RedOctane’s Guitar Hero franchise, which is one of the fastest growing franchises in the video game industry.
With more than 10 years’ experience in the racing genre, Bizarre Creations is the developer of the innovative multi-million unit franchise Project Gotham Racing, a critically-acclaimed series for the Xbox® and Xbox 360®. The Project Gotham Racing franchise currently has an average game rating of 89%, according to GameRankings.com and has sold more than 4.5 million units in North America and Europe, according to The NPD Group, Charttrack and Gfk.

























