Springer du denne regnvåde eftermiddag en tur forbi Gamasutra, kan du læse et ganske informativt interview med Activisions Eric Hirshberg (CEO of Activision Publishing). Selvom interviewet mest fokuserer på Call of Duty: Black Ops, når Gamasutras Chris Morris dog også lige at runde de helt katastrofale salgstal for Tony Hawk: SHRED, som NPD spyttede ud i tirsdags. Hirshberg er, lidt overraskende, ganske fortrøstningsfuld og sætter sin lid til effektiv viral markedsføring i et større amerikanske tv-show. Vi tror nu der skal bare lidt mere til.

“The Ellen DeGeneres Show,” for example, has just named Shred as one of the 12 top gifts for the holiday season, he says. And the target audience for this installment of the franchise is much different than it has been in the past.

“There’s hopefully a method to that madness,” he says. “For the first time we’re targeting that game to kids. It’s a gift-oriented game, but, that said, we need to build awareness for the game still. … I think you’ll hopefully see a bigger ramp-up as we get further into the gift giving season.”

1 kommentar