Da Activisions (ActiBlizz) Bobby Kotick i sidste uge, under et investormøde, fik sagt at det krævede uhyrlige summer at bide skeer med World of Warcraft, var der flere som formåede at læse mellem linjerne. Tidligere Electronic Arts mand og nuværende chef for Trion World Network, Lars Buttler, køber ikke den historie helt. Overfor Gamedaily kommer Buttler med lidt anden fortolkning af Koticks motiver. ActiBlizz forsøger ganske simpelt at skræmme konkurrenterne for overhovedet at forsøge sig med MMO-genren.


“Nice try Mr. Kotick. We understand that Activision has to defend its merger and scare competition – but I have to call his bluff,” Buttler told GameDaily BIZ. “We couldn’t be more impressed with what Blizzard has started but WoW is just the beginning; it’s pretty wild to suggest that there’s only one team that could ever realize the potential of the connected era – and that there’s no one out there that can deliver, no matter what the investment. They are truly a great team but there are other great teams out there who will make smart decisions, leverage the full advantage of connectivity and define the future of interactive entertainment.”