I en overraskende udmelding har Microsoft for kort tid siden annonceret, at de lukker streamingservicen Mixer. Lukningen vil være afsluttet allerede den 22. juli – altså om kun en måned. Samtidig har Microsoft indgået et nyt partnerskab med Facebook Gaming om streaming.

Mixer-bloggen forklarer Microsoft beslutningen sådan her:

Ultimately, the success of Partners and streamers on Mixer is dependent on our ability to scale the platform for them as quickly and broadly as possible. It became clear that the time needed to grow our own livestreaming community to scale was out of measure with the vision and experiences that Microsoft and Xbox want to deliver for gamers now, so we’ve decided to close the operations side of Mixer and help the community transition to a new platform. To better serve our community’s needs, we’re teaming up with Facebook to enable the Mixer community to transition to Facebook Gaming. This is a key part of a broader effort that Xbox and Facebook Gaming are embarking on, bringing new experiences and opportunities to the entire world of gaming.

Microsoft købte tjenesten, som dengang hed Beam, i august 2016. Beam blev omdøbt til Mixer og med den gik Microsoft i direkte konkurrence med den Amazon-ejede streaming-gigant Twitch. Microsoft fik flere kendte streamere – med Fortnite-stjernen Ninja som den absolut største – med over på platformen, men det lykkedes ikke Mixer at komme bare i nærheden af den størrelse publikum, som Twitch har.

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